Fleet Graphic (Wraps) Advertising Benefits:

Cost-effective

significantly less than other advertising methods

Durable

warranty life exceeds useful life, providing long-term options for greater economy

Powerful

makes stronger, more memorable impression

Unique

rarity attracts additional attention

Impactful

creates perception that business is a market leader

Flexible

can be changed without harm to vehicle's paint; can be modified with 2nd layer options at low cost

Efficiency

makes use of assets already owned or leased for other purposes

Wise

well-designed graphics leverage the desire to stare at artwork, increasing view-time

Precise

mobility to reach target audience not effectively reached by other means

Permanence

provides constant "always on" advertising-unlike broadcast media, direct mail, yellow pages-whether parked or in motion

Unity

provides method to reach target market to synchronize with corporate marketing objectives, eliminating incongruities, inconsistencies and anachronisms

Get Noticed Quotient (1)

considers uniqueness, view-time and impact in addition to impressions because impressions alone cannot accurately measure effectiveness

(1) To measure the effectiveness of advertising methods, uniqueness, view-time and impact must be considered in addition to audience statistics and impressions. The "Get Noticed Quotient" (GNQ) considers these factors because each contributes to rate the impression. Raw numbers presumed to be accurate are valuable but an incomplete measurement tool.